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AI in Business: What’s Working, What’s Not, and What Comes Next
AI in Business: What’s Working, What’s Not, and What Comes Next
Artificial Intelligence is no longer a future discussion. It is already influencing how brands operate, innovate, engage customers, and make decisions. Yet while some organizations are seeing measurable value, others are struggling to move beyond experimentation.
As part of the WLCC AI Lab, this executive roundtable brings together a diverse panel of luxury, technology, marketing, innovation, and brand leaders to share practical insights from the front lines of AI adoption. Rather than focusing on hype or theory, the discussion will explore real-world applications, lessons learned, challenges encountered, and the opportunities emerging as AI continues to evolve.
Participants will gain access to a rare cross-section of perspectives from leaders actively shaping the future of luxury, technology, customer experience, brand strategy, and digital transformation.
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Why Attend?
- Understand where AI is delivering genuine business value today.
- Learn from both successes and failures across multiple luxury sectors.
- Explore how leading brands are balancing efficiency, creativity, trust, and human connection.
- Gain practical insights you can apply within your own organization.
- Participate in an interactive discussion with senior industry leaders and peers.
Meet the Experts
Anant Sharma | Founder & CEO, Matter Of Form
Anant advises some of the world’s leading luxury and lifestyle brands on brand transformation, customer experience, behavioural strategy, and digital innovation. His perspective focuses on how AI intersects with customer behaviour, brand building, and experience design.
Carlota Rodben | Founder, Beyond Luxury
Former CHANEL executive and one of the most influential voices in luxury today, Carlota brings a unique perspective on the relationship between technology, emotion, culture, and the future of luxury value creation.
Pedro López-Belmonte | Chief Product Officer, VersAI
With 25 years of experience and more than a decade leading innovation initiatives at Richemont, Pedro is one of the industry’s foremost experts on AI, digital product identity, trust, and the next generation of luxury commerce.
Kassie Smith | Founder, KS Global
Having led and contributed to major luxury developments and experiences worldwide, Kassie offers a strategic viewpoint on innovation, business transformation, leadership, and the role AI will play in shaping future luxury ecosystems.
Alberto Menegatti | Senior Marketing & Brand Strategy Leader, Gucci
With extensive experience spanning luxury retail, omnichannel customer experience, marketing, and corporate strategy, Alberto brings practical insight into how one of the world’s leading luxury brands is navigating digital transformation and emerging technologies.
Moderated by Angelica Malin
An internationally recognised moderator and conference host, Angelica has led conversations at more than 150 events globally across technology, business, innovation, and leadership, ensuring a dynamic, engaging, and highly interactive discussion.
This session is designed for luxury executives, innovators, marketers, strategists, and business leaders who want a practical understanding of where AI is creating value today and how to prepare for what comes next.
Upcoming Events
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