Author: Bernard Marr
Publication Date: 2025
Artificial intelligence has moved beyond experimentation to become a strategic consideration for organizations across industries. In AI Strategy: Unleash the Power of Artificial Intelligence in Your Business, bestselling author and futurist Bernard Marr provides senior leaders with a practical framework for approaching AI at an organizational level, with an emphasis on creating sustainable business value rather than simply adopting new technology.
Written for C-suite executives and business leaders, the book focuses on the strategic and operational realities involved in implementing AI at scale. Marr examines how organizations can connect their AI ambitions to clearly defined business goals, establish appropriate governance structures and identify meaningful KPIs to measure progress and value. This approach positions AI not as an isolated technology initiative, but as part of a broader business strategy.
A significant focus of AI Strategy is preparing organizations for the challenges that accompany AI adoption. Marr addresses ethical, legal and reputational considerations, highlighting the importance of identifying and managing potential risks before they become significant problems. Responsible implementation is presented alongside innovation, reinforcing the need for organizations to consider both the opportunities and wider implications of AI.
The book also explores the organizational foundations required to successfully integrate AI. These include developing internal capabilities, securing leadership support and establishing the technical infrastructure necessary to move from individual experiments to scalable applications. Through examples from sectors including energy, finance and healthcare, Marr demonstrates how AI can be approached in different business environments and offers leaders practical context for considering its potential within their own organizations.
At its core, AI Strategy is concerned with turning AI investment into measurable and lasting value. Whether an organization is beginning with an initial pilot or looking to expand existing AI initiatives across the enterprise, the book provides guidance for making informed decisions about where, why and how AI should be deployed.
Drawing on Marr’s extensive experience as a futurist and strategic board advisor, AI Strategy offers a business-focused guide to one of the most consequential technologies facing leaders today. It provides a structured approach to aligning AI with organizational priorities, managing its associated risks and building the capabilities required for responsible, scalable implementation. For executives seeking to move from interest in AI to a clear and sustainable strategy, the book provides a practical roadmap for doing so with greater purpose and confidence.
Get a copy of the book here: https://www.koganpage.com/digital-technology/ai-strategy-9781398619555
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