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The New Rhythm of Luxury: Where Desire Goes Next
The New Rhythm of Luxury: Where Desire Goes Next
Luxury is already operating to a new rhythm. Brands must pursue growth while protecting exclusivity, embrace technology while preserving craft, and remain culturally relevant without losing their authority.
Yet navigating these tensions is only part of the challenge. As immersive experiences become an established part of luxury, where will the next source of value and desirability come from?
Drawing on contemporary examples and her experience leading transformation within global luxury businesses, Francesca Danzi will explore how luxury experience is evolving – and offer a provocative perspective on where it may be heading next.
Date:
24 September, 2026
Time:
10AM New York | 3PM London | 4PM Paris | 6PM Dubai | 10PM Singapore
Category:
Webinar
Industry:
Luxury Marketing
Location:
WLCC Digital Platforms (Global / Virtual)
Featured Speaker
About Francesca Danzi: Francesca Danzi is a former C-suite luxury executive, board advisor, and certified Executive, Leadership, Team and Organisational Coach with 25 years of international experience spanning customer strategy, innovation, experience design and brand transformation.
Her executive career includes serving as Chief Client Officer at Tory Burch and holding senior transformation roles at Burberry, with additional experience across Chanel and Deloitte Digital. As founder of Danzi Consulting, Francesca advises boards and executive teams and supports leaders and organisations navigating growth, cultural change and transformation.
She is Course Leader at Sotheby’s Institute of Art and Professor at Hult International Business School, where she teaches Luxury Brand Management, Luxury Markets, Leadership and Design Thinking.
Member Participation Benefits
WLCC education extends beyond the live session, offering ongoing professional value. Members receive:
- 1. Certificates supporting professional development
- 2. Connect with attendees after the event via WLCC Connect Networking Wall
- 3. Priority engagement and visibility during events
- 4. Full access to recordings and post-event resources
- 5. Curated key takeaways provided by speakers
- 6. Recommended reading lists from WLCC Luxury Library
- 7. Preferred access to book and publication discounts
When available, members may also receive exclusive speaker bonuses, including private calls, research papers, or proprietary materials.
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