Based on Matter of Form’s Luxury 2030 report, this session explores how luxury is evolving beyond status and scarcity toward meaning, identity, wellbeing, cultural relevance, and emotional connection. From “earned attention” to “meaningful inconvenience,” discover the emerging shifts influencing luxury brands, experiences, and consumer expectations.

About Anant: Anant Sharma is the Founder and CEO of Matter Of Form, a London- and New York-based brand transformation agency that helps luxury and lifestyle brands evolve through strategic branding, customer experience design, and content. His work focuses on building timeless brands by combining behavioural insight, storytelling, and experience-led design.