As VivaTech 2026 announces its landmark 10th edition, Paris is once again preparing to become the global meeting point for companies, founders, investors, and executives shaping the future of business.
Returning from 17–20 June 2026, VivaTech has evolved far beyond its original identity as a startup and technology exhibition. Today, it stands as one of Europe’s most influential strategic business gatherings, a platform where innovation intersects with leadership, global commerce, and industry transformation.
As an Ecosystem Partner of VivaTech 2026, the World Luxury Chamber of Commerce (WLCC) sees the event as far more than a technology forum. For the global luxury sector, VivaTech reflects a broader transformation that is already reshaping industries ranging from fashion and hospitality to real estate, mobility, retail, and lifestyle.
Executive Leadership & Strategic Networking
This year’s edition places particular focus on executive leadership, with dedicated programming designed for CMOs, corporate decision-makers, and C-suite executives navigating the accelerating impact of artificial intelligence, digital transformation, and shifting consumer expectations.
VivaTech 2026 places strong emphasis on executive-level engagement through dedicated formats including the CMO Summit, the Exec Arena, and the private CMO Lounge, creating a high-level environment where global marketing leaders, innovators, and corporate decision-makers explore the future of AI, digital transformation, consumer behavior, and brand strategy.
The event’s flagship CMO Summit, hosted on Stage One in Hall 7.2, will bring together global marketing leaders and technology pioneers to discuss the macro shifts transforming industries worldwide. Previous editions welcomed executives from companies including Adobe, Salesforce, and L’Oréal Groupe, reinforcing VivaTech’s role as a high-level platform for strategic business dialogue.
Alongside the summit, the Exec Arena offers masterclasses, workshops, and peer-to-peer discussions focused on real-world business transformation, while the dedicated CMO Lounge creates a curated environment for executive networking away from the intensity of the main exhibition floor.
Innovation Ecosystems Shaping the Future
As an ecosystem partner of VivaTech 2026, the World Luxury Chamber of Commerce (WLCC) sees the event as far more than a technology forum. For the global luxury sector, VivaTech reflects a broader transformation already reshaping industries from fashion and hospitality to real estate, mobility, retail, and lifestyle.
Luxury today is increasingly influenced by innovation ecosystems, where AI, personalization, immersive experiences, digital infrastructure, and cultural relevance define long-term competitiveness as much as heritage and craftsmanship.
This evolution is particularly visible through VivaTech’s curated innovation pathways, known as Tech Trails, which help attendees navigate sectors including Artificial Intelligence, Climate Tech, Health Tech, Retail Innovation, and Future Mobility. These thematic routes allow executives and brands to engage directly with technologies and startups shaping the next generation of consumer experiences and operational models.
Paris as a Global Innovation Capital
Beyond the technology itself, VivaTech has become a strategic environment for relationship-building, cross-industry collaboration, and future positioning. Its ability to combine startup culture, corporate leadership, and global investment communities creates a uniquely dynamic ecosystem where ideas move quickly from experimentation to market impact.
Paris further amplifies the significance of the event. As one of the world’s leading luxury capitals increasingly establishing itself as a major innovation hub, the city provides a natural backdrop for conversations around the convergence of culture, technology, creativity, and commerce.
For WLCC members and partners, VivaTech represents not only access to emerging technologies, but also access to the conversations, networks, and strategic insights influencing the future direction of global business.
Because increasingly, the future of luxury is being shaped not only by what brands create, but by how intelligently they adapt, connect, and innovate.
Please note: a limited number of complimentary tickets are available exclusively to WLCC members, along with 30% off additional passes via a dedicated promo code and preferential Startup Corner rates — learn more in the WLCC Events Calendar.
