The luxury market did not just change. It fractured. And the brands still using the same client acquisition playbook from fifteen years ago are wondering why their conversion rates are dropping while their competitors are growing at speed.

The truth is that wealth looks different now. It comes from different places, carries different values, makes decisions by different rules, and responds to completely different signals. The ultra-high net worth client of 2026 is not a monolith. There are five distinct power segments, each with its own psychology, its own triggers, and its own definition of what luxury actually means to them.

In this presentation, Elizabeth Solaru, luxury business strategist, author of The Luxpreneur, and founder of the Diversity in Luxury Awards, breaks down the five client segments currently driving growth in the global luxury market and shows you exactly how to position your brand to speak to each one with precision.

About Elizabeth: Elizabeth Solaru is CEO of Diversity in Luxury and founder of the Diversity in Luxury Awards and Leaders List recognising global luxury excellence. Author of The Luxpreneur, she advises and speaks on modern luxury growth, inclusion and storytelling. She lectures at leading institutions and has been featured by BBC worldwide.