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The Trust Gap: When Brand Promises Meet Brand Decisions

The Trust Gap: When Brand Promises Meet Brand Decisions

Luxury brands have never spoken more about purpose, sustainability, craftsmanship, and values. Yet customers, employees, investors, and the media are asking a tougher question: do those promises match reality?
This session explores the growing gap between what brands say and what they consistently demonstrate through their decisions. Drawing on more than three decades inside the industry, Abhay Gupta introduces a practical framework for reading the gap between what a brand promises and what it actually decides, why authenticity has become a commercial advantage, where luxury brands are most vulnerable, and how trust is built long before a crisis occurs.

Date:

10 December, 2026

Time:

5:00 PM India | 11:30 AM London | 12:30 PM Paris | 3:30 PM Dubai | 7:30 PM Singapore

Category:

Webinar

Industry:

Business, Luxury Marketing

Location:

WLCC Digital Platforms (Global / Virtual)

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Featured Speaker

About Abhay Gupta: Abhay Gupta is recognised as The Indian Luxury Strategist, advising global luxury brands on entering and scaling in India while helping Indian founders build globally competitive luxury businesses. With over two decades of experience leading luxury market expansion, he founded Luxury Connect and Luxury Connect Business School to strengthen luxury capability in India. He is an internationally recognised speaker on luxury strategy and was named among the TOP Luxury Speakers (2026 & 2027) by the World Luxury Chamber of Commerce.

Member Participation Benefits


WLCC education extends beyond the live session, offering ongoing professional value. Members receive:


  1. 1. Certificates supporting professional development
  2. 2. Connect with attendees after the event via WLCC Connect Networking Wall
  3. 3. Priority engagement and visibility during events
  4. 4. Full access to recordings and post-event resources
  5. 5. Curated key takeaways provided by speakers
  6. 6. Recommended reading lists from WLCC Luxury Library
  7. 7. Preferred access to book and publication discounts

When available, members may also receive exclusive speaker bonuses, including private calls, research papers, or proprietary materials.

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