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Can AI Provide Value in Luxury?
Can AI Provide Value in Luxury?
There is a buzz about AI and its role in Marketing, but can it meet luxury consumers’ needs? Are there luxury consumers interested in AI-enabled luxury products? This session answers these questions and examines the role of AI in providing value for luxury consumers based on research with luxury consumers. The session focuses on what the results mean for luxury managers and offers suggestions for luxury marketers grappling with how to best utilize AI to serve their consumers.
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Featured Speaker
About Jacqueline: Dr. Jacqueline Eastman is a marketing scholar specializing in consumer behavior topics. Her work explores the strategic implications of luxury motivation with a focus on luxury, status consumption, inconspicuous luxury, and bandwagon motivations. She also examines digital marketing and sustainability. She has published over 100 peer-reviewed articles in Marketing. She brings industry experience with consulting interests in marketing research, luxury marketing, and market segments.
Member Participation Benefits
WLCC education extends beyond the live session, offering ongoing professional value. Members receive:
- 1. Certificates supporting professional development
- 2. Connect with attendees after the event via WLCC Connect Networking Wall
- 3. Priority engagement and visibility during events
- 4. Full access to recordings and post-event resources
- 5. Curated key takeaways provided by speakers
- 6. Recommended reading lists from WLCC Luxury Library
- 7. Preferred access to book and publication discounts
When available, members may also receive exclusive speaker bonuses, including private calls, research papers, or proprietary materials.
Upcoming Events
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Exclusive Offer for WLCC Members:
A limited number of complimentary visitor passes are available exclusively for WLCC members, subject to organizer approval.
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Exclusive Offer for WLCC Members:
10% discount on exhibition space
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Exclusive Offer for WLCC Members:
A limited number of Excellence invitations, including entry via VIP entrances, access to the VIP Club, and VIP sea shuttle services.