The world of luxury is entering a new era of recognition and celebration. The prestigious TOP 100 by Luxury Lifestyle Awards, supported by World Luxury Chamber of Commerce (WLCC), proudly announces October as the official season of celebration, marking the launch of the inaugural World Luxury Day.

To commemorate this milestone, the Awards reveal the winners across four distinguished categories, beginning with today’s announcement of the TOP 100 Best Luxury Brands of the World, unveiled on October 8, the very first World Luxury Day.

Each of the honorees represents the essence of luxury in the modern world: excellence, craftsmanship, innovation, and sustainability. These brands redefine what luxury means today: not merely a reflection of price or exclusivity, but a celebration of heritage, artistry, experience, and purpose. The roster of winners spans industries from beauty and fashion to automotive, jewelry, hospitality, design, and beyond, showcasing the profound influence and creativity that drive the global luxury landscape.

World Luxury Day marks the first-ever international professional holiday dedicated to the luxury industry as a whole. It honors the visionaries, creators, innovators, and entrepreneurs who continue to shape the industry’s future with integrity and imagination.

Initiated by the World Luxury Chamber of Commerce, this day serves as a platform for dialogue, collaboration, and inspiration among brands, organisations, and professionals united by a shared pursuit of excellence. It recognizes not only products and producers, but also the values and principles that define modern luxury, encompassing responsible sourcing, cultural preservation, and digital innovation.

“I see World Luxury Day as a moment of unity for diverse sectors and professionals from every corner of the globe,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce (WLCC). “It is an opportunity to exchange ideas, celebrate excellence, and embody the values of the modern world. We believe that special events and recognitions dedicated to this date will continue to grow in scale and significance each year.”

With this inaugural celebration, the TOP 100 Best of the Best Awards and WLCC invite global luxury leaders, partners, and enthusiasts to join in honoring the artistry and innovation that define the spirit of luxury: today and for generations to come.

TOP 100 Best Luxury Brands of the World, in alphabetical order:

  1. Abercrombie & Kent, USA / UK
  2. Alo, USA
  3. Aman Resorts, Singapore
  4. AMEX, USA
  5. Armani/Casa, Italy
  6. Aston Martin, UK
  7. Audemars Piguet, Switzerland
  8. Augustinus Bader, Germany
  9. Balenciaga, France
  10. Bang & Olufsen, Denmark
  11. Belmond, UK
  12. Benetti, Italy
  13. Bentley, UK
  14. Berkshire Hathaway HomeServices, USA
  15. Boucheron, France
  16. Bottega Veneta, Italy
  17. Bowers & Wilkins, UK
  18. Breitling, Switzerland
  19. Brioni, Italy
  20. Brown Jordan, USA
  21. Burberry, UK
  22. Canada Goose, Canada
  23. Cartier, France
  24. Cazal, Germany
  25. Celine, France
  26. Christian Louboutin, France
  27. Chanel, France
  28. Charlotte Tilbury, UK
  29. Château Lafite Rothschild, France
  30. Château Margaux, France
  31. Chopard, Switzerland
  32. Clive Christian, UK
  33. Cohiba, Cuba
  34. Coldwell Banker Global Luxury, USA
  35. Creed, UK
  36. Davidoff, Switzerland
  37. De Beers, UK / South Africa
  38. Domaine Leroy, France
  39. Dom Pérignon, France
  40. Edition Hotels, USA
  41. Elie Saab, Lebanon
  42. Elizabeth Arden, USA
  43. Engel & Völkers, Germany
  44. Explora Journeys, Switzerland
  45. Fendi Casa, Italy
  46. Four Seasons Hotels and Resorts, Canada
  47. Graff, UK
  48. Guerlain, France
  49. Gulfstream, USA
  50. Harrods, UK
  51. Harry Winston, USA
  52. Hermès, France
  53. John Lobb, UK
  54. John Paul, France
  55. J.P. Morgan Private Bank, USA
  56. Kiton, Italy
  57. Knoll, USA
  58. Krug, France
  59. La Prairie, Switzerland
  60. Lindt, Switzerland
  61. Loro Piana, Italy
  62. Louis XIII de Rémy Martin, France
  63. Louis Vuitton, France
  64. Lürssen, Germany
  65. Mandarin Oriental, Hong Kong
  66. Manutti, Belgium
  67. Matsuda, Japan
  68. McIntosh, USA
  69. Michael Kors, USA
  70. Miu Miu, Italy
  71. Moncler, France
  72. Montblanc, Germany
  73. Northern Trust Wealth Management, USA
  74. Oscar de la Renta, USA
  75. Patek Philippe, Switzerland
  76. Persol, Italy
  77. Quintessentially, UK
  78. Ralph Lauren, USA
  79. Regent Cruises, USA
  80. Richard Mille, Switzerland
  81. Riva, Italy
  82. Roche Bobois, France
  83. Rolls-Royce, UK
  84. S.T. Dupont, France
  85. Saint Laurent, France
  86. Scott Dunn, UK
  87. Silversea, Monaco
  88. Six Senses, Thailand / Singapore
  89. Small Luxury Hotels, UK
  90. Technogym, Italy
  91. The Macallan, Scotland
  92. The Ritz-Carlton, USA
  93. Tiffany & Co., USA
  94. Tom Ford, USA
  95. UBS Global Wealth Management, Switzerland
  96. Valrhona, France
  97. Van Cleef & Arpels, France
  98. Veuve Clicquot, France
  99. Viktor & Rolf, Netherlands
  100. Westman Atelier, USA

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About the TOP 100 Best of the Best Awards
The TOP 100 Best of the Best Awards honor the world’s most distinguished luxury brands, businesses, and individuals who exemplify excellence, creativity, and ethical leadership across the global luxury industry.

About the World Luxury Chamber of Commerce (WLCC)
The World Luxury Chamber of Commerce is an international organization dedicated to promoting collaboration, innovation, and sustainable growth within the luxury sector, connecting brands, professionals, and thought leaders worldwide.

Join the World Luxury Day festive season https://worldluxuryday.com/