The World Luxury Chamber of Commerce (WLCC), a global community uniting the finest luxury brands and visionaries, proudly announces the appointment of Philippe Mihailovich to its Board of Directors. With a distinguished career spanning decades across luxury, fashion, beauty, and global brand management, Mihailovich brings unparalleled expertise, thought leadership, and passion for shaping the future of luxury.
As Co-Founder, CEO, and Brand Architect of HAUTeLUXE, Philippe Mihailovich is internationally recognized as a leading advisor to high luxury brands, analyst-strategist, practitioner, and educator. He is the lead author of HAUTE “Luxury” Branding — a book that has been recognized among the Top 10 Branding Books by The Branding Journal (NYC) and is currently preparing its second edition. His pioneering work in Brand Architecture has influenced industry giants and academics alike, with models that have been adapted and expanded by leading brand theorists such as Aaker and others.
Mihailovich’s career journey includes leadership roles as Marketing Chief for global powerhouses such as Nivea UK, Wella, Clairol, and British Telecom, as well as President and Managing Director of Couture Brands in both Europe and the U.S. He has since advised CEOs of luxury houses, niche challengers, and high-luxury businesses worldwide — from high jewelry and leather goods to fragrance, beauty, hospitality, and rare ethical colored diamonds – with the most complicated ‘problems’ but also enjoys facilitating collaborations and partnerships with luxury brands and property developers, potential franchisees and artists.
As a professor of Luxury Brand Management, Mihailovich teaches at prestigious institutions including NEOMA, INSEEC, Rennes School of Business, Toulouse Business School, Burgundy School of Business, EFAP, ICART, EIDM, Istituto Marangoni Paris, as well as international exchanges with SP Jain School of Global Management (India) and China University of Geosciences (Wuhan). He is also known for guiding executive students on private field trips to exclusive Parisian luxury houses—an insider’s view of the world’s most secretive and iconic maisons.
Reflecting on his appointment, Mihailovich shared “I feel truly honored to have been invited into this select group of visionary leaders. Throughout my career, I have sought to build, repair or enhance luxury brands with sustainable and meaningful futures. Joining the WLCC Board is a unique opportunity to contribute my experience, foster collaborations, and strengthen our collective mission of shaping the future of luxury.”
Philippe Mihailovich’s international background—born in South Africa with French, Swiss, Serbian, and German heritage, and having lived and worked across Paris, London, and New York — further underscores his global perspective and deep cultural insight into the luxury sector.
“We are delighted to welcome Philippe Mihailovich to the World Luxury Chamber of Commerce Board of Directors. His thought leadership, groundbreaking contributions to brand strategy, and lifelong dedication to the luxury industry make him an invaluable asset to our community. With Philippe’s guidance, we will continue to drive innovation, excellence, and growth for luxury brands worldwide,” commented Alexander Chetchikov, WLCC President.
With this appointment, the WLCC strengthens its mission of uniting the world’s leading luxury minds, recognizing their contributions, and empowering businesses to thrive in a rapidly evolving market.
To learn more about Philippe Mihailovich’s career and expertise, visit his LinkedIn profile. To explore WLCC’s mission and vision, visit: https://worldluxurychamber.com/about/
